ABOUT MURDOCH
Welcome to MURDOCH MARKETING. Where CLARITY meets STRATEGY, and IDEAS turn into MOMENTUM.
Meet Lauren.
Lauren Murdoch is the founder of Murdoch Marketing and a strategic marketing leader known for bringing clarity, structure, and confidence to marketing that feels complex or unclear.
She brings 15+ years leading marketing strategy, including scaling a company from $10M to $50M in revenue.
With a background rooted in strategic planning, leadership, and business alignment, Lauren works with business owners and teams that are ready to move beyond reactive marketing and into intentional, goal-driven growth. Her approach is thoughtful and steady, helping clients step back and assess what truly matters.
Murdoch Marketing exists to bring order, focus, and confidence to marketing efforts that feel scattered, reactive, or overly tactic-driven.
Whether you need a one-time strategic reset or ongoing strategic support, we support you at the stage you’re in.
EMBRACE the PERSPECTIVE, IMMERSE in DIRECTION, and move FORWARD with CONFIDENCE.
A few of
My Favorite Things
01
Reading something that challenges how I think
02
Getting outside and exploring
03
Planning the next adventure
04
Keeping up with my kids
05
Learning something new just for the sake of it
highlights from
the MURDOCH BLOG
What KPIs Should You Actually Track to Grow Your Business?
Not sure which business growth KPIs to track? Learn which metrics matter most, how to connect KPIs to your business goals, and how to avoid tracking numbers that do not lead to better decisions.
How to Identify Growth Opportunities for Your Business
Real growth rarely comes from adding more. Learn how to spot the growth opportunities already inside your business by understanding what’s actually working.
Before You Launch Something New, Read This
Thinking about launching a new service, product, or offer? Learn why optimizing your existing offers, messaging, buyer journey, and conversion process may be the smarter first step.
From Corporate Strategy to Intentional Business
Before founding Murdoch Marketing, Lauren Murdoch spent more than 15 years leading marketing and business development within high-growth organizations.
Her experience goes far beyond campaign execution. She sat at the leadership table, building marketing strategies directly aligned with revenue targets and long-term business objectives. She has:
• Led marketing and business development teams
• Managed multi-channel budgets
• Supported product launches and go-to-market strategy
• Aligned sales and marketing for stronger performance
• Helped scale one organization from $10M to $50M in revenue
Why Murdoch Marketing Exists
Murdoch Marketing was built on the belief that marketing should be more than a long list of disconnected tasks.
When done well, marketing creates demand, supports growth, and becomes a meaningful driver of business momentum. It helps businesses focus, make better decisions, and move forward with purpose.
Starting Murdoch Marketing was also a personal shift. Lauren wanted to build a business rooted in thoughtful strategy, meaningful work, and a more intentional way of working.
Murdoch Marketing exists to help clients bring that same intention to their businesses — with marketing that is clear, focused, and built to support real growth.
What We Believe About Marketing
Marketing should create direction, not distraction. Too often, marketing becomes reactive. A constant push to post more, test more, try more. New platforms. New tactics. New trends.
Activity increases.
But impact does not always follow.
At Murdoch Marketing, strategy comes first. Every initiative should connect to a larger business objective. Every campaign should support revenue, growth, or long-term positioning. Every decision should move the business forward in a measurable way.
Marketing is not about volume.
It is about alignment.
When marketing is connected to business strategy:
• Priorities become clearer
• Teams move with confidence
• Budgets are used more effectively
• Decisions feel less reactive
• Growth becomes more intentional
Marketing works best when it is focused, structured, and purposeful. That belief shapes every strategy, workshop, and leadership engagement.
