Privacy Policy | Murdoch Marketing

At Murdoch Marketing, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at murdochmarketing.ca, contact us, or engage with our services.

By using our website, you consent to the practices described in this policy. If you do not agree with the terms of this policy, please do not access our website or submit your information to us.

1. Information We Collect

We may collect the following types of information:

Information You Provide Directly

Your name, email address, phone number, and website URL when you complete our contact form
Business information such as your company name, business stage, and marketing goals
Your email address when you subscribe to our mailing list
Any other information you voluntarily provide in messages or consultation requests

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar tracking technologies, including:

IP address and general geographic location
Browser type and version
Pages visited and time spent on our website
Referring website or source
Device type and operating system

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and consultation requests
Provide, manage, and improve our marketing strategy services
Send you newsletters, marketing tips, and updates you have subscribed to
Deliver the free guide or other resources you have requested
Understand how visitors use our website in order to improve user experience
Comply with applicable legal obligations
Protect against fraud and unauthorized access

We will not use your personal information for purposes beyond those outlined in this policy without first obtaining your consent.

3. Legal Basis for Processing (CASL & PIPEDA)

Murdoch Marketing operates in Canada and complies with Canada’s Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA).

We will only send you commercial electronic messages if:

You have provided express consent by subscribing or opting in, or
We have implied consent based on an existing business relationship

You may withdraw your consent at any time by using the unsubscribe link in any email we send, or by contacting us directly. We collect and use personal information only for purposes that a reasonable person would consider appropriate.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in limited circumstances:

Service providers: We may share data with trusted third-party platforms that support our business operations, such as email marketing tools (e.g., Mailchimp or similar), website hosting, and form providers. These providers are only permitted to use your information to perform services on our behalf.
Legal requirements: We may disclose your information if required to do so by law, or in response to valid requests by public authorities.
Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behaviour. Cookies are small data files stored on your device.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website. We do not currently respond to browser “Do Not Track” signals.

We may use Google Analytics or similar tools to gather aggregated, anonymized data about website usage. This data helps us understand how to improve our content and services.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Contact form submissions and consultation records are retained for the duration of our business relationship and for a reasonable period thereafter. Email subscribers remain on our list until they choose to unsubscribe.

7. Your Rights

Under PIPEDA and applicable Canadian privacy law, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent for the collection, use, or disclosure of your information
Request deletion of your information, subject to legal retention obligations
Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the details provided at the end of this policy. We will respond to your request within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms such as Facebook, Instagram, and X (formerly Twitter). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.

9. Children’s Privacy

Our website and services are intended for adults and business professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with personal information, please contact us and we will promptly delete it.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Murdoch Marketing

Burlington, Ontario, Canada

Website: murdochmarketing.ca

Contact form: murdochmarketing.ca/contact

Email: info@murdochmarketing.ca